I am still amazed at how many websites still don’t have SEO Friendly URLs that have some keywords in them. For example a website might have a very useful article on how to train a bird to talk. Their URL should look something like this www.birdwebsite.ca/how-to-train-a-bird-to-talk but many times it will look like this www.birdwebsite.ca/%667664.html As you can see the first example has the main keyword that the article is about and that makes it much easier for Google and the person searching for the information to tell what the page is about.
Some of the very simple do it yourself website platforms like Wix do not allow the SEO friendly URLs, so even though it is easy to make a nice looking website, you sometimes have trouble ranking your interior pages. WordPress, which this website is build on, makes it easy to add your keywords into the URL. All you need to do is go to “settings” then choose “permalink” and select “postname” and WordPress will automatically create a URL that is the title of your post or page. You can also edit the url and make it whatever you want it to be.
When it comes to onpage SEO, your title tags and your URLs are very important.
Here is a great article that explains all this in more detail https://yoast.com/seo-friendly-urls/