Organic results and Google Business (Maps) results are free. Every business that wants to grow and get new customers should be striving to be on the first page of Google, in the organic results, Google Business results. and the AI overview.

What is SEO? It stands for Search Engine Optimization and it is the practice of getting websites to rank or be found on the first page of Google and Bing. It applies to both Google Organic and Google My Business and involves a lot of tedious technical work such as directory submissions, link building, on page optimization, and social signals. For competitive niches like real estate, it can take months to get to the first page, while other niches could be much quicker.

What is GEO? It stands for Generative Engine Optimization and it is similar to SEO, however we are trying to be found in the AI models such as Google Gemini, ChatGPT, and Grok. More and more people are bypassing Google and searching for businesses directly in these platforms.

Google Organic

When a person types in a search term that Google thinks has no local intent, or would not be associated with a bricks and mortar business it will show results that may be for the whole country or even the whole world and will almost certainly include the AI overview from Google’s Gemini. For example, if you typed “cats” into Google you probably wouldn’t get any results from Calgary. However, if you typed “Cats in Calgary“, all 10 results would be from Calgary and you would get some maps listings as well..

Google Business (Maps)

This is a free map listing service that every business can create. You can upload pictures and all the pertinent details about your business so that you can be eligible to show up in the maps listings that are sometimes included in Google’s search results. For example, the search term “Flowers” could suggest you want to buy flowers, so you would see some map listings from businesses in Calgary that sell flowers.  Google can do this because they can  identify the physical location of your computer or phone.  When you take it further, “Calgary flowers” leaves no doubt to Google, so all of the results would be for Calgary businesses.

• There could be thousands of people searching for your product or service
• Those people are ready to buy, whatever it is you are selling – if they search for a dentist, they probably need a dentist
• Cheaper than Paid Advertising
• We can track how much traffic you are getting and give you a detailed report