SEO & Google Ads for Accounting Firms

If you run an accounting firm in Canada, you already know how competitive the industry has become. Search terms like “accountant near me”, “bookkeeper Edmonton”, and “small business accountant” are dominated by firms that invest heavily in SEO and Google Ads. If your website isn’t showing up then your competitors’ are getting the calls your business should be getting.

Paradise Online Marketing, already works with accountants, bookkeepers, and tax professionals in Canada. We know what it takes to get your accounting business move exposure online and how to capture more clients.

We identify the keywords your ideal clients in your city are searching for, such as “accountant Hamilton”, “Bookkeeping for small business”, or “corporate tax filing”. These become the foundation of your SEO strategy

We optimize your website structure, service pages, speed, and user experience to ensure Google sees your firm as an authority. Your content will be fine tuned to make sure it answers all your potential client’s questions.

Your Google Business Profile is crucial. We help you rank in the top 3 positions for local accounting searches where most customers click. This does depend on how close the person that is searching for your services is physically to your location. With the proper streamlining of your profile and external factors such as links, we can improve the radius of where your business is found. For a local business, this has to be done right or you might be losing potential customers.

Since it might take some time to get ranking in the maps and organic results, there is a way to be found right at the top of page one of Google almost immediately. Google ads are great for this, and even though they can get expensive, we can create and manage your ads as part of our normal monthly fee. The cost of the ads themselves can be as low as $50 per month to get started.

ChatGPT, Gemini, and the other AI models are getting a lot of attention these days because a lot of people are skipping Google and going straight to them for answers. However, for a small local business like an accounting firm, the Google search results are still the most important place to be found. We will do everything possible to make sure your website is mentioned whenever a person uses a chatbot to search for accountants. This is constantly evolving and we are staying on top of it.

We only work with one accounting firm in each city, so you will know that we are not working with your competitor at the same time.

Once you are more visible on the internet and AI chatbots, you can expect to receive more calls from people that are genuinely in need of an accountant. These are people that are actively trying to find a solution to their tax or bookkeeping problems.

It can take up to three months to start seeing results, but once you start to get some traction, it keeps getting better. As you get more website visitors and customers signing on with your firm, you will get more great reviews and it can start to snowball from there. You do need to have some patience in the beginning.

We track everything that happens on your website. We can see how many visitors you had and which pages they visited. We will send you a monthly report with your invoice to show you how much progress you are making and where you are ranking on Google for your best accounting keywords