If you are a small business owner, you probably get overwhelmed when you hear that you should be posting regularly on Facebook and Twitter. Then you hear you should also be on Pinterest and Instagram, Google plus and LinkedIn. On top of that, you read somewhere that you should be blogging on a regular basis.
Who the heck has time for all that? You probably work more as a business owner than you ever did when you were collecting a paycheck as an employee, so you probably think you don’t have the time to do all that online marketing as well. Social media doesn’t have to take too much time if you do it right. You just need to schedule a little bit of time once a week or so to share some good content that is relevant to your business. You do not have to create the content for your social media accounts. It is perfectly fine to find an article that you think would be beneficial to your customers and followers, and repost it on all your social media pages. It can be as simple as finding a newspaper story that is related to your business and sharing or tweeting a link to the article on the newspaper website. You can link your Twitter account to your Facebook business page so that when you post something on Facebook, it also goes out on twitter. You just need to go to https://www.facebook.com/twitter when you are logged into both Twitter and Facebook and you can link the accounts there.
There are other websites that allow to you to take the automation of your social media posts a few steps further. Hootsuite is probably the best known site, but there are several others. If you go the automation route, you can spend an hour or two every month to find all the content that you want to share with your followers and schedule it. Once that is done, you just have to monitor your social media accounts to see if anyone asks you a question or comments on what you have shared. It is good to be interactive, since that is the whole point of social media.
It is very important from an SEO (search engine optimization) perspective to at least have a presence on the major social media platforms. Another very important aspect of SEO is adding content to your website on a regular basis. You can do this by blogging which just means that you are adding a useful article to your website once in a while. Google loves websites that get updated often. If your website has not had any new content for a year or so, Google may think that your business is closed. It is the same thing as a physical bricks and mortar storefront where the front display that is visable on the sidewalk has not changed for a year. A person walking by the store on a regular basis might think that the store is either closed, or is not very successful if nothing ever changes with the display in the front window.
Stay tuned for an article on how to add content on your website by using other people’s content. Warning- you can not just copy someone else’s written content and put it on your website. If you do that, you can get into trouble.