Be found on Google

So, how do we get you on the first page of Google?

Well, there are three ways to get there.

Pay Per Click or PPC is the easiest and quickest way to get there. These are the listings (actually advertisements) at the very top of the page and sometimes at the bottom of the page

Google My Business is also known as “Google Maps” and is part of the “free” results that come up when you do a search for a local business

Google Organic is the part of the “free” results that generally apply to the whole world but also come up in a search for a local business

 Search engine result for Calgary

 

 

Pay per Click advertisements which are also known as “AdWords” are at the very top of the page and are clearly marked as an “Ad”.  

People pay anywhere from $1 to $5 every time someone clicks on their ad and goes to their website.

This can be an effective form of advertising, but it can get very expensive if it is not done right.

 

 

 

 

 

 

Google My Business listings are in the middle and are associated with the Map. 

These listings can be influenced by where you are in the city when you type in your search. For example, if you are in the southeast corner of the city, you might see businesses that are physically close to you, especially if you are on a mobile device.

People often refer to these listings as the “3 pack map listing” since there are only 3 spots available

 

 

 

Organic listings are below the map listings and there are almost always 10 spots available here.

Every local business should strive to be found here since it is almost always achievable with good search engine optimization (SEO)

 

 

 

 

 

 

 

 

 

 

Posted on January 24, 2011 at 3:08 pm

Comments are closed

Recieve new post updates: Entries (RSS)
Recieve follow up comments updates: RSS 2.0

Written by

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean mollis felis est, id elementum leo. Phasellus et arcu et purus accumsan cursus ut eu elit. Nulla tristique dolor et purus vehicula pellentesque. Aenean sit amet nisl sit amet nisl luctus cursus vitae ac augue. Phasellus in aliquam turpis. Aliquam pharetra feugiat libero, a ornare libero tincidunt blandit. Donec elit lorem, feugiat at placerat a, consequat at libero. Donec erat urna, aliquet vitae convallis suscipit, tincidunt non elit. Quisque ante dolor, dapibus ac facilisis quis, auctor vitae metus. Sed sagittis iaculis lacinia. Nam dignissim viverra tempor. Sed convallis risus in orci mattis bibendum. In sit amet sapien metus, in congue nisl. Pellentesque eleifend, massa ac cursus aliquam, lacus lacus egestas tellus, sed lobortis justo ipsum non ligula. Sed ac magna eget nisl rutrum egestas eu at felis. Aliquam in tortor justo.